ДНП "СУВЕНИР"

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Perhaps freedom would open the door to a new style adapted to new needs. And after all we would know that the achalasia that surrounds us is at least the product of personal choices and not the result of compliance with urban planning restrictions. Perhaps freedom would open the door to a new style adapted to new needs. And after all we would know that the achalasia that surrounds us is at least the product of personal choices and not the result of compliance with urban planning restrictions. The insensibility of the space and the objects that surround us is not a privilege exclusive to our time.

But what differentiates today from e-commerce photo editing the past is that this insensitivity became a dominant image of our social space and indeed in an aggressive and undeniable way. Once upon a time the people dealing with substance bore the deepest responsibility. Today on the contrary the responsibility lies with those who deal with the surface since the latter with the easy approach it allows has become not just the mirror but the very ideology that connects space with individuals. Those who shape this surface from the support professions that they were turned into dominant guides. The most prominent class of aestheticsurface shapers are graphic designers. They always deal with the epiphenomenon. They are supposed to dress up an idea a meaning or a message.



They are theoretically the tools that contribute to the transmission of ideas. Little by little however their role was inflated and overvalued to the point where they occupied the first important position either as a consequence of the emptiness of speech and the nonexistence of ideas or by contributing to their own benefit to said emptiness and nonexistence. So today we are living designers resistance to which is almost impossible firstly because to weaken every other argument they use the unproven but from the chair claim that the opposite doesn't sell and secondly because the public has become addicted to their superficial acrobatics as a result of which he does not wish for the slightest questioning of them.